Digital Content Producer

Digital Content Producer (full-time) | July 2010 – November 2010
CBS Radio Dallas
Digital Services
Broadcast Media

Duty Highlights

  • Served in a leadership role for two radio stations’ Web sites (KLUV.com and 1037LiteFM.com) and digital media initiatives.
  • Led and oversaw the day-to-day update and maintenance of KLUV.com and 1037LiteFM.com.
  • Worked with content contributors to create unique and engaging content.
  • Ensured Web content followed CBS Radio content standards and met the overall digital strategy.
  • Produced and coordinated supporting digital content, such as graphics, written content, audio, and videos.
  • Packaged and distributed weekly eBlasts to 98.7 KLUV and 103.7 Lite FM listeners.
  • Monitored and analyzed Web statistics and prepared metrics reports for management.
  • Maintained the Intranet site for the CBS Radio Dallas cluster (6 stations).
  • Coordinated social media initiatives and developed strategies to increase social engagement.